Supermix Studio is an innovative custom kids’ clothing brand that gained recognition after appearing on the popular TV show, Shark Tank. Founded by Jennifer Stein-Bischoff in 2021, the brand stands out for its creativity and personal touch. In her pitch to the Sharks, Jennifer requested $250,000 for a 10% equity stake, valuing Supermix Studio at $2.5 million.
Since its appearance on Shark Tank, many people have been curious about the net worth of Supermix Studio and its progress.
In this post, we’ll uncover the net worth of Supermix Studio and take a closer look at the brand’s journey since its feature on the show.
Table of contents
The Shark Tank Pitch and Valuation
During her pitch on Shark Tank, Jennifer explained the concept behind Supermix Studio and showcased her customized kids’ clothes brand.
The Sharks were impressed with the creativity and personalization offered by Supermix Studio. However, negotiations regarding the valuation of the company proved to be challenging.
Jennifer initially valued Supermix Studio at $2.5 million, seeking a $250,000 investment for a 10% equity stake.
Jennifer provided insights into the cost structure and pricing strategy of Supermix Studio. The base price of a jean jacket was revealed to be $69, with the potential for upsells ranging from $15 to $20 based on the patches added. Notably, Jennifer disclosed that the actual cost to produce a jacket was $13.75, highlighting the brand’s ability to maintain a healthy profit margin.
Further, Jennifer shared details about the production cost of a sweatshirt, which was $7.05, retailing for $55. This information gathered attention of sharks as it reveals nice profit margins.
Lori Greiner and Robert Herjavec saw its value. They offered a joint offer of $250,000 for 25% equity and a 3.5% royalty.
Jennifer, on the other hand, contested the offer by proposing 20% equity and a 2% royalty. Following a lengthy negotiation, a definitive agreement was achieved at 20% stock and a royalty of 3.5%.
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Determining Supermix Studio’s Net Worth
Supermix Studio has a net worth of $4.3 million and monthly sales revenue between $30,000 and $70,000. After appearing on Shark Tank, their sales increased by 50%.
They have received additional funding and partnered with Lori Greiner and Robert Herjavec. They have plans for expansion, brand collaborations, a mobile app, and kiosk implementation.
Post shark tank appearance, their progress will be interesting to follow, especially with potential collaborations with Disney.
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Founder Story
Jennifer Stein-Bischoff is the founder and CEO of Supermix Studio, the world’s first interactive custom kids’ clothing company. With over two decades of experience in design and merchandising, Jennifer has worked with iconic brands like Aeropostale, FILA, and Sean John.
She launched her own collection called Jender in Miami and gained recognition through collaborations with influential musicians. Jennifer’s impressive career includes managing over $500 million in sales volume and receiving accolades for her work.
Supermix Studio reflects Jennifer’s passion for inspiring creativity and individuality in kids. She continues to make an impact on the fashion industry through her innovative work at Supermix Studio.
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Social Media Handles
Supermix Studio has its presence on various popular platforms some of them are listed below. if you want another account then ask us in the comment box below.
- Facebook – Click Here
- Instagram – Click Here
- Twitter – Click Here
Where to buy?
To purchase Supermix Studio kids’ fashion clothes, you can conveniently buy directly from their official website.
Additionally, keep an eye out for their expansion plans, which include the introduction of a kiosk model. Stay tuned for updates on the website for more information on this exciting development.
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Final Words from Author
Supermix Studio’s appearance on Shark Tank was a game-changer for the brand. The exposure and investment from the Sharks have propelled the company to new heights.
Its impressive net worth of $4.3 million and improving sales numbers tells us story of an rising brand in the competitive world of children’s fashion.
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