Table of contents
Simple Sugars Company Introduction
Simple Sugars is a skincare brand founded by Lani Lazzari, who started the company at the age of 11 to solve her own skin problems.
The brand gained recognition after appearing on Shark Tank and receiving a deal from Mark Cuban. Since then, Simple Sugars has experienced tremendous growth, expanding its product line and gaining a strong online and offline presence.
Despite competition from industry giants, the brand stands out with its all-natural skincare approach.
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Company Profile
| Company Name | Simple Sugars |
| Founder & CEO | Lani Lazzari |
| Industry | Skincare and Beauty |
| Product Range | Natural body and foot care products, including scrubs for face, body, and feet; lines for men and accessories |
| Financials (2023) | Net Worth: $11.9 million; Monthly Sales: $100,000 |
| Key Values | Commitment to natural ingredients Holistic approach to self-care Entrepreneurial spirit and innovation |
| Headquarter | Pittsburgh, Pennsylvania, United States |
Simple Sugars Net Worth
Founded by 11-year-old girl Lani Lazzari, Simple Sugars has come a long way since its inception. As of November 2023, the company’s net worth is reported to be around $11.9 million, a significant increase from its humble beginnings.
When Simple Sugars appeared on the popular TV show Shark Tank, the company’s net worth was a modest $1 million.
However, an investment from renowned entrepreneur and billionaire Marc Cuban proved to be a turning point for Lani and her business.
Cuban’s financial backing and expertise have played a crucial role in the tremendous growth and success of Simple Sugars, propelling it to new heights.
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Founder
Lani Lazzari is the President and CEO of Simple Sugars, a company that manufactures and sells all-natural skincare products specifically designed for sensitive skin.
Simple Sugars’ range of body, facial, and foot scrubs cleanse, exfoliate, and moisturize your skin in one single step, eliminating the need to use lotion.
All of the products are gentle enough to be used daily on even the most sensitive of skin. The company began in Lani’s parent’s kitchen and has since grown into a multimillion dollar business. You can find her LinkedIn profile here.
Shark Tank Appearance
| Episode | Season 4, Episode 20 |
| Asked For | $100,000 in exchange for 10% equity |
| Final Deal | $100,000 in exchange for 33% equity |
| Investor | Mark Cuban |
As 18-year-old Lani Lazzari pitched her all-natural skincare brand, Simple Sugars, on Shark Tank, she sought a $100,000 investment for a 10% stake. Lani’s journey started with a homemade recipe, a solution friends and family couldn’t get enough of.
- Lori’s Showcase: In a lively demo with Lori Greiner, Simple Sugars’ scrub revealed its magic-crystals that clean, exfoliate, and moisturize. The scent of strawberries added a delightful touch, impressing the Sharks.
- Business Stats and Motivation: Lani shared that 60 % of revenue came from internet sales, with an expected $100,000 year-end sales figure. Motivated by personal struggles and a desire for independence, Lani modestly paid herself $400 monthly [source].
- Shark Reactions: Sharks Daymond, Lori, Kevin, and Robert bowed out, citing various reasons. Only Mark Cuban remained, moved by Lani’s personal story and intrigued by the potential solution for his son’s eczema.
- Mark’s Strategic Investment: Mark proposed a bold deal-$100,000 for a 33% stake. Lani countered with 25%, but Mark stood firm, sealing the deal. His investment marked a turning point for Simple Sugars.
- Future Promise: Although other Sharks didn’t invest, they praised Lani’s determination. Mark’s strategic move positioned Simple Sugars for success. Lani, at just 18, became a Shark Tank sensation, leaving everyone excited about the brand’s future.
Final Deal: Mark Cuban invested $100,000 for a 33% stake in Simple Sugars, solidifying a sweet deal that would shape the brand's journey ahead.
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Sales Numbers
- Simple Sugars experienced an astounding surge in demand mere days after its appearance on Shark Tank, with orders amounting to a staggering $60,000.
- Surpassing all expectations, the brand soared to an extraordinary $1 million in sales within a mere week following the airing of their Shark Tank episode.
- As the year drew to a close after their feature on the show, Simple Sugars reported an impressive $2.3 million in sales, a testament to their remarkable success.
- The brand’s upward trajectory continued unabated, with sales reaching an impressive $2.5 million by 2018, showcasing consistent growth and unwavering popularity.
- Fast forward to 2023, and Simple Sugars proudly boasts a lifetime sales figure of an astonishing $43 million, firmly establishing itself as a top business in skincare market.
Products Range
Simple Sugars is a natural body and foot care and skincare company that produces high-quality products. Their range of products includes body care, foot care, smooth for men products and accessories.
All of their products are made from natural ingredients, such as almond, avocado, blueberry, cranberry, eggnog, eucalyptus, fig, gingerbread, orange green tea beans and many more.
For more information, head over to their website and explore the range of products they offer.
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What are the benefits of Simple Sugar?
- Gentle and Effective:
- Simple Sugars’ all-natural skincare products are designed for sensitive skin, providing a gentle yet effective solution for various skin concerns.
- Three-in-One Solution:
- The scrubs for face, body, and feet serve a triple purpose, effectively cleaning, exfoliating, and moisturizing the skin in one simple step.
- Chemical-Free Assurance:
- With a commitment to no chemicals, Simple Sugars ensures that its products are safe and suitable for those with delicate skin, avoiding harsh ingredients that may trigger irritations.
- Holistic Self-Care:
- Using Simple Sugars goes beyond skincare; it represents a holistic approach to self-care, addressing multiple aspects of skin health in one convenient application.
- Versatile Product Line:
- Simple Sugars has expanded its product line to cater to diverse skincare needs, offering options for the face, body, feet, and even specialized lines like Smooth for Men and a baby line.
- Entrepreneurial Origin:
- Supporting Simple Sugars means endorsing a product born from the entrepreneurial spirit of a young innovator, Lani Lazzari, adding a unique and inspiring dimension to your skincare routine.
- Natural Ingredients:
- Each Simple Sugars product is crafted with natural ingredients, including sugar, vanilla extract, and almond oil, providing a pure and wholesome approach to skincare.
- Convenience and Efficiency:
- The simplicity of Simple Sugars’ three-in-one formula streamlines skincare routines, offering a convenient and time-efficient solution for those seeking effective yet straightforward skincare.
- Positive Customer Feedback:
- Backed by overwhelming positive reviews, Simple Sugars has garnered a loyal customer base, with users expressing satisfaction with the visible and tangible benefits of the products.
- Holistic Well-Being:
- Choosing Simple Sugars aligns with a commitment to overall well-being, emphasizing not just skincare but a mindful and conscious approach to the products we use on our bodies.
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Social Handles
You can find Simple Sugars on various social platforms to get updates on new products, tips, and special offers.
You can find them on Facebook at https://www.facebook.com/simplesugars, Twitter at https://twitter.com/simplesugars, Instagram at https://www.instagram.com/simplesugars/, and Pinterest at https://in.pinterest.com/simplesugars/.
Business Revenue
Simple Sugars has achieved impressive revenue growth in the skincare industry, with monthly sales averaging $100,000 in 2023.
Their success can be attributed to their commitment to providing high-quality, all-natural skincare products, a diverse product range that caters to various skincare needs, and offering affordable yet effective solutions.
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Frequently Asked Questions
Simple Sugars is a skincare brand started by Lani Lazzari when she was 11. It became famous after appearing on Shark Tank and getting a deal from Mark Cuban.
Lani began making natural skincare products in her parents’ kitchen at age 11, turning her creations into a successful business.
As of November 2023, Simple Sugars is worth around $11.9 million, a big jump from the $1 million valuation on Shark Tank.
Simple Sugars offers natural body and foot care products, including face and body scrubs, as well as lines for men and accessories.
Simple Sugars is doing well, with monthly sales averaging $100,000 in 2023.
