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What is Gatsby Chocolate business?
Gatsby Chocolate, founded by Ryan and Doug Bouton, redefines premium indulgence, offering chocolate with less than half the calories and a fraction of the sugar found in other premium options.
Described as the “Halo Top” of chocolate, these guilt-free treats are available nationwide in Walmart and select Sprouts locations, with over 6,000 points of distribution.
Gatsby Chocolate Net Worth
Gatsby Chocolate has experienced significant growth since its inception. With its appearance on Shark Tank, the brand has gained substantial exposure and investor interest.
As per various trusted sources, Gatsby Chocolate’s net worth is estimated to be around $1.2 million. The brand’s low-sugar, low-calorie, and keto-friendly chocolate bars have resonated with health-conscious consumers who still crave indulgence.
Gatsby chocolate bars retail for $3.99, with a wholesale price of $2.70. The manufacturing cost per bar is approximately $1.90, allowing for healthy profit margins of around 35%–40%.
Business model & growth
Gatsby Chocolate’s business model centers around providing consumers with a guilt-free chocolate experience.
By offering low-sugar, low-calorie, and keto-friendly chocolate bars, the brand taps into the growing demand for healthier alternatives in the confectionery industry.
The founders of Gatsby Chocolate, Doug Bouton and Ryan Bouton, bring their expertise from the success of Halo Top Ice Cream.
Halo Top disrupted the ice cream market by offering a healthier alternative without sacrificing taste. With Gatsby Chocolate, they aim to do the same for the chocolate industry.
Founder Story
Doug Bouton, the visionary co-founder of Halo Top Ice Cream, and Ryan Bouton, the first employee of Halo Top Ice Cream, teamed up to create Gatsby Chocolate.
Drawing from their experience in the ice cream industry, the brothers set out to rewrite the rules of the chocolate industry.
Their mission was clear: disrupt the market by offering a healthier alternative without compromising on taste or quality.
The Bouton brothers’ entrepreneurial journey began with their involvement in Halo Top Ice Cream, a brand that took the dessert industry by storm.
Halo Top’s success inspired them to explore other avenues within the food industry, leading them to venture into the world of chocolate.
Recognizing the growing demand for healthier options, they saw an opportunity to make a difference and create a brand that would redefine indulgence.
Shark Tank Appearance
Appearing on Shark Tank Season 15, Gatsby Chocolate caught the attention of both the sharks and viewers alike. they were looking for $500,000 investment in exchange for a 5% stake.
The brothers showcased their unique range of chocolate products, highlighting their commitment to healthier ingredients and reduced sugar content.
At the time of filming, their sales had reached over $2.5 million, mostly coming in the fourth quarter. The Gatsby Chocolate bars were priced at $3.99 for retail and $2.70 wholesale.
The production cost for each bar was around $1.90, leaving them with margins around 35%-40%. Despite these achievements, there were challenges—they hadn’t seen any cash flow yet, and the company had faced a $3.5 million loss in the previous year.
Daymond John couldn’t add value to the product, while Lori Greiner saw potential and made an offer. She offered $250,000 for a 20% equity stake and an additional $250,000 as a loan at 6% interest, along with help redesigning the packaging.
Kevin O’Leary offered $500,000 as venture debt for a 12% equity stake. Candace Nelson didn’t invest but recommended the brothers team up with Lori.
Mark Cuban and Lori Greiner offered $500,000 for a 20% stake in Gatsby Chocolate, with the equity increasing to 30% at $10 million in sales and to 40% at $20 million in sales.
Doug made a counteroffer, delaying the 40% equity increase until $50 million in sales, which Mark and Lori agreed to.
Social Media Presence
Gatsby Chocolate do have social media presence, where they daily post about their products launches and special offers.
follow them on following handles:
Where to buy Gatsby Chocolate?
Gatsby Chocolate is available in Walmart nationwide and select Sprouts locations. It can also be purchased on Amazon and the official Gatsby Chocolate website.
Check the official website or relevant online platforms for the most accurate information on where to buy.
Final words from author
Since appearing on Shark Tank Season 15, Gatsby Chocolate has become a sensation in the confectionery industry. With its low-sugar, low-calorie, and keto-friendly formula, Gatsby Chocolate has tapped into the growing demand for healthier indulgences while also appealing to modern consumers with its commitment to sustainability.
As Gatsby Chocolate continues to rewrite the rules of the chocolate industry with its innovative flavors and unique packaging, its net worth is expected to rise. With profit margins projected to reach an impressive 50%, Gatsby Chocolate’s commitment to growth and profitability is evident.
