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What is toast-it arepas business?
Established in 2019, Toast-It Arepas was founded by sisters Mafe and Coco, offering toaster-friendly versions of South American arepas in the frozen food aisle.
Arepas, akin to cornbread, are crafted in various flavors, including Yucca and Chia Flaxseed, providing a convenient and healthier option for consumers.
Toast-it arepas net worth
Since its appearance on Shark Tank during Season 15, Toast-It Arepas has experienced significant growth. The exposure gained from the show has helped propel the brand to new heights, resulting in increased sales and market presence.
According to recent reports, Toast-It Arepas secured a $150,000 investment at a 20% stake from Daniel Lubetzky, the founder of KIND Snacks and Camino Partners. This investment boosted Toast-It Arepas net worth to $1.4 million.
Founder Story
In Venezuela, the Cabezas sisters, Mafe and Coco, were immersed in the delectable world of Latin American cuisine from a young age.
The savory aromas and vibrant tastes of their homeland, especially the beloved arepas, fueled their culinary aspirations.
Recognizing the universal appeal of arepas, the sisters envisioned a venture that would make this South American delight accessible to a global audience.
Fueled by both their love for food and an entrepreneurial spirit, Mafe and Coco embarked on a journey to create a brand that would not only capture the essence of Latin American flavors but also bring them to households worldwide.
Business Model
Toast-It Arepas has disrupted the frozen food market by offering a convenient and time-saving solution for enjoying arepas. Traditionally, preparing arepas from scratch can be a time-consuming process.
However, Toast-It Arepas has developed a product that allows consumers to enjoy delicious arepas in just a few minutes. Their frozen arepas come pre-filled with various flavors, eliminating the need for extensive preparation.
The company’s business model centers around providing high-quality frozen arepas that cater to the growing demand for convenient and authentic Latin American cuisine.
Shark Tank Appearance Episode Story
Meet Mafe and Coco, the sisters behind Toast-It Arepas. They wanted to share the deliciousness of Latin American food with everyone.
So, on Shark Tank, they asked for $100,000 for 5% of their company, Toast-It. Guess what? They got an even better deal – $150,000 for 20% from guest shark Daniel Lubetzky!
Toast-It is all about making classic Latin American treats, especially arepas, easy for everyone to enjoy. Arepas are like cornbread circles that you can fill with tasty stuff.
Toast: It makes them in flavors like Yucca, Chia Flaxseed, and Corn. Plus, they’re good for you—gluten-free, low on sugar, and packed with 3–4 grams of protein.
After their Shark Tank appearance, Toast-It didn’t just stay in 900 stores, including big names like Publix and Walmart. They spread their flavors to Whole Foods, Winn-Dixie, and Central Market. Impressive, right?
In terms of financial success, they made $200,000 last year and hit $190,000 in just five months this year.
They’re aiming for $500,000 by the end of the year. But there’s a catch: their profit margin is only 20%, and the sharks were worried.
Kevin O’Leary, one of the sharks, was excited about Toast-It because it didn’t mess with his glucose levels. So, he offered $100,000 for 20% of the company.
Other sharks bowed out, but Daniel Lubetzky stuck around, matching Kevin’s offer. The sisters, quick on their feet, countered with $150,000 for 15% equity.
In the end, they settled on $150,000 for 20% with Daniel Lubetzky. Since then, Toast-It has kept growing. They’re in Florida stores now and have special bundles online for excited customers.
Social Media Handles
toast-it arepas does have strong social media presence, where they share their product updates and special offers.
You can follow them on following links:
Final Words from author
Toast-It Arepas’ net worth has undoubtedly grown since its appearance on Shark Tank, thanks to its innovative business model and the dedication of its founders.
The investment from Daniel Lubetzky has provided the necessary capital for expansion, allowing the brand to reach new markets and capture the attention of consumers nationwide.
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